Thursday, November 20, 2008

My Selling A House To Do List

I lots of time just ramble on about metaphysical issues when it comes to selling, but at the end of the day, the actions are just as important as the intentions. It's the convergence of the two--your intentions make your actions more focused, and your actions give your intentions immediate physical manifestation.

But today, I'll focus on the actions. Here's an example of a really good selling To Do list.
  1. Research Realtors. Find three you like and interview them at the house. Ask all of them the same questions. (a good list of questions)
  2. Stand back and take an objective look at every inch of the house. Make a list: what gets fixed; what gets spruced up; what gets cleaned. Set a budget and prioritize within that budget.
  3. Choose ONE purpose for each room in the house (and out in the yard) for staging. Inventory everything in each room/yard. Get rid of anything that a)doesn't support the room's purpose, b)is personally identifiable, c)is too "niche-y." You're going for comfortable but generic. Think "room display at Bed Bath and Beyond."
  4. Store, sell, give away or donate everything that is a)clutter, b)not seasonal--nobody wants to see your Snowshoes in June, unless you're in Australia), c)personally identifiable or d)trash.
  5. Clean everything. Dust everything. Sweep everything. Make sure the lightbulbs all work.
  6. Get a new welcome mat and a not-obnoxious wreath for the door. Make the entryway as spacious-feeling and welcoming as possible. After all, everyone who steps over that threshold is potentially stepping into their new home.
  7. Do your research and price your house for the market. Only use comps in your own neighborhood, so you're comparing apples to apples.
  8. List.
Up next--the marketing, but that's for another day.

For more information, please visit I CAN Sell This House to request a free sample of my ebook I CAN Sell This House: Secrets to Selling Quickly in a Buyers' Market.

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