Tuesday, November 18, 2008

My Number One Tip for Selling A House

Selling a house is a big deal. In some markets, it's relatively easy to sell. In others, it can be challenging. But, whether you're selling in a great market or a stagnant market, selling is always a big deal. I heard a story once about a lady who just "decided one day" to sell her house FSBO, and as she was walking back to the house to put away the hammer after pounding her sign into the ground, a guy (maybe it was Richard Gere) pulled up to the curb and asked her if she was serious about selling. She said yes, and the deal was done. That, my friends, is the exception that proves the rule. It takes focus and work to sell a house.

If you've been reading some of these posts, or if you have purchased a copy of I CAN Sell This House (and please write me and tell me about your experience if you have), you know that I focus a lot on intentions. My number one tip for selling a house is to do at least one task every day with the express intent of selling the house. Whether it's staging-related: cleaning the windows, fluffing pillows, arranging some cut flowers or marketing related: placing ads, posting fliers, posting to forums, do that task with the intention that that act will help to draw your buyers closer. You can even say this to yourself--or out loud, if you don't feel too weird about it. "I am fluffing these pillows to help attract our buyers," alone might sound silly, but it is one breadcrumb. All the breadcrumbs you sow become the path that leads your buyers home.

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